At #Xtra the aim is to marry this content with relevant influencers, our own in-house talent pack is hand-picked and nurtured to think content first and our industry relations also allow us to get you the best influencers at competitive prices, be it A-list celebs or nano influencers. We don't believe in random campaign bursts, but ideas that are scalable, tie back to the core brand attributes and keep on giving even after the campaign is long over.